Founded in 1948 by Henri Attley, Blue Ribbon has been passed down through three generations. It was first taken over by his son-in-law, André Binon, in 1973, and later by André’s son, Grégory Binon.

More than just a company, Blue Ribbon is a human story driven by a passion for the automotive industry, strong customer relationships, and craftsmanship passed down for nearly 80 years.

The company began as a small garage focused on mechanical repair work and grew into a leading body shop in the province of Hainaut. Formerly a dealership for British Leyland and Mitsubishi, it has continued to specialize in bodywork and now operates modern workshops capable of servicing all types of vehicles.

This family continuity has made Blue Ribbon a successful and respected business, valued by both private customers and professional partners, including insurance companies.

Today, Grégory Binon is handing over the company to two ambitious entrepreneurs.

To ensure continuity and preserve the Blue Ribbon spirit, Grégory Binon will remain with the new owners to guide and support them over the next few years.

🙏 FB Transmission would like to thank Grégory Binon and his father André for their trust, and congratulates the new owners on this successful acquisition!

Involved parties :

Sell Side: FB Transmission – Esteban Diez, Seller’s Accountant: Fiduciaire F.O.C. Serge Collie
Buy Side: Laurent Chevalier (Lawyer)