Augustin Marichal, based in La Louvière, specialises in the design, production and distribution of artificial flowers and plants. 

Founded in 1927, this company has distinguished itself from the competition by creating a strong added value thanks to a combination of sourcing in Asia, a high-performance production system and a loyal network of retail customers.  Producing more than 500,000 “pots” a year, Augustin Marichal has become one of the European leaders in this niche market, with good recurring profitability. 

FB Transmission assisted shareholders in the valuation, structuring and search for counterparties. The sale was completed in late 2022, in favour of a pair of highly complementary buyers, with management experience in the artificial flower sector.